One of Turkey's largest e-commerce sites, Hepsiburada, is set to enter the Ukrainian market in what it sees as a strategic investment

“For Turkey, Ukraine is a challenging but important market. The situation will normalise in the future and we want to be ready for it,” said Nilhan Onal Gökçetekin, Chief Executive Officer.

Hepsiburada.com aims to start selling products in Ukraine if the test launch is successful.

Hepsiburada was founded in 1998 and is officially known as D-MARKET Electronic Services & Trading. It is a Turkish online retailer of clothing, home appliances and electronics, household goods, stationery and more. Its headquarters are located in Istanbul. The company entered the US market in 2021.

One of the most powerful ways to communicate that foreign businesses can and do operate successfully in Ukraine is through the voices that matter most to potential investors – those of other businesses.
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One of Turkey’s largest e-commerce sites, Hepsiburada, is set to enter the Ukrainian market in what it sees as a strategic investment