Ukrainian company YouScan raised a $2 million round from its partners and investors – Kinnevik & VNV Global AB. The funding will fuel further growth and product development of the company.
YouScan was founded in 2009 and focuses on helping businesses analyze consumer opinions, discover actionable insights and manage brand reputation. Platform users can collect all their brand mentions by keywords, logos, and text on images from thousands of media sources in real time, as well as assess the gender of the authors and the geography of the publications if needed. It serves more than 5 000 brands and agencies worldwide, including Nestle, L’Oreal, Chanel, PepsiCo, Google, Coca-Cola, Ipsos, Samsung and McDonald’s. The company has more than 100 employees. Most of the team members are now residing in the EU countries: Poland, Germany, the Netherlands, Hungary, Austria, as well as in Turkeya and Mexico. However, most of them remain in Ukraine. In total, YouScan opened offices in London, New York, Mexico City and Limassol in 2020.
The European fund OpenFund, which is backed by Google and Microsoft, previously invested in YouScan. This time the funds will be used primarily to attract new clients in the company’s priority markets (the US, the UK, and Latin America). The majority of investments will go toward the international marketing and sales team development.
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